Personal branding is an ongoing process that can take years to develop, but only seconds to destroy completely. It’s impossible to boost your personal brand if you don’t make a conscious effort to make your name known throughout your industry and beyond.
You could start with developing your LinkedIn profile, attending networking events or other functions. However, the real secrets to personal branding involve differentiating yourself and being completely authentic in everything you do.
Set Yourself Apart
Differentiating yourself isn’t a new concept, but it’s one that often gets overlooked. The idea of personal branding for senior level managers involves communicating the unique characteristics you offer to any individual or organization.
Companies today always look for a candidate who stands out when they are in the hiring process. When you target and identify exactly what companies are looking for, then you can compare those needs to what you offer and present them in a unique way to differentiate yourself from the candidate pool. Differentiation is a key component of c-level personal branding.
Demonstrate Your Personal Brand Through Writing
What you write and how you write can demonstrate your personal brand. Whether it’s on your LinkedIn profile, your resume, your personal blog, or any other content. Your content should clearly show your expertise, the values you bring, your leadership style, and what sets you apart from other people who have similar levels of expertise.
As long as you are consistent in your writing, every single piece of content you publish will provide a boost to your c-level personal branding.
In today’s world of Search Engine Optimization and Google Analytics, it is easy to lose yourself, your ability to be genuine and authentic. When you have to write your resume or LinkedIn profile by using certain keywords to be recognized, you could end up drifting away from your natural brand.
The best thing to do is write and speak authentically and you’ll never have to question yourself or answer any tough questions. There are many different ways to make yourself stand out, but if you don’t do it authentically, then you aren’t doing yourself or anyone else any favors.
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