If you’re like hundreds of other career-minded professionals on LinkedIn, you created an account, started populating your profile, and then never logged in again. Many individuals have discounted the value of LinkedIn and have moved to other social media platforms.
The truth is, if you have a career, you need to leverage the power of LinkedIn. Simply put, the platform won’t work for you if people can’t find you because your profile is lacking keywords and/or you don’t make yourself known because you don’t regularly log in and engage in this global networking wonder.
Complete Your Profile
This is key to being found. Individuals who have taken the time to complete their profile have a 40% higher search ranking than those with incomplete profiles. A complete profile includes: Your industry and location; your current and two past positions; your education; at least four skills; a profile picture; and at least 50 connections. Integrate keywords throughout each section and you will increase your visibility.
Make Your Headline & Summary Memorable
What words would you use to search for your next career opportunity?
- What makes you a rockstar in your career space?
- Who is your audience?
- What do other people need to know about you to make the decision to connect (how will you help them solve their problems)?
Use the answers to these questions to craft a headline that will set you apart from other individuals in the same space and a summary that will connect you with your target audience.
Whatever your title, integrate it into your headline along with something memorable that aligns with your target audience’s needs.
Chief Technical Officer > Applications Development > Disrupting the Technology Landscape with World-Class Solutions
You have 2,000 characters in the summary section available to tell the story of your career. Ignite interest with an opening line that grabs the reader’s attention.
“Done right, today’s technology provides the solutions needed for everyone to be more productive.” This has been my life-long mission.
Then provide a snapshot of key skills, experience, and qualifications to lock-down interest. Integrate keywords throughout your narrative.
As the CTO at ABC Corp, I’ve helped technology become a business partner across all departments by implementing technologies that have bolstered productivity and created a competitive edge.
Write this section using the first-person (I’s, me’s, my’s) and make it more conversational than your resume by providing little tidbits of your personality.
What business, technology, leadership skills do you have that a potential employer would search for? Add these to your skills section along with your title and soft skills.
Even if you aren’t actively pursuing a new opportunity, LinkedIn is a great way to connect and engage with current and former colleagues, college alumni, individuals you’ve met at networking events and/or conferences.
You can even go a step further and join groups and connect with people with similar interests as you. Think of LinkedIn as a more modern Rolodex, a great way to network, and a platform to stay connected with people you’ve met throughout your career.
Be intentional and make sure your LinkedIn presence is conveying the right message by staying focused on your value proposition. Your headline, summary, employment entries, and skill set all need to be optimized with keywords and provide insight into the value you offer a new company.
Absolute Must-Do Tips:
- If you’ve left your profile incomplete, log in and complete it!
- If your LinkedIn profile is a copy and paste of your resume, you need to overhaul it.
- If your LinkedIn URL is filled with letters and numbers, you need to customize it.
- If your headline is the autogenerated one based on your title, you need to revise it.
- If you don’t have a photo, upload one. Photos get more views.
My number one “must-do” tip – LinkedIn is a social network. Connect. Share. Engage.
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