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Leveraging the Power of LinkedIn Groups

18 Aug, 2021

Leveraging the Power of LinkedIn Groups

No doubt, you know by now that LinkedIn is the place to be if you are an executive or professional looking to advance in your career. But just how can you leverage the power of LinkedIn to do that?

One of many ways you can leverage LinkedIn is by participating in different groups. Joining a few groups can boost your LinkedIn profile development, since you’ll naturally gain more connections as a result. However, you have to be careful with how you approach these groups.

Here are some great tips on how to optimize your LinkedIn profile and expand your network by joining groups.

Be Wise When Choosing Groups

Currently, there are over 2 million active LinkedIn groups with 8,000 joining the ranks each week. You could join 50 groups, but you can’t actually utilize that many, nor do you need to join that many to leverage LI’s power.

Consider joining groups related to your industry, your social life, interests, hobbies, school affiliation, and other similar groups. The more groups you join with relevance to your interests, the better chance you’ll have of expanding your network properly with people you can relate with.

Observe Group Conversations

Once you join a group, watch and learn. Don’t jump into the conversation right away. People in groups are generally familiar with one another, so they may not like it if you barge in on their discussions.

Instead, sit back and observe conversations for a few days or a couple of weeks. See how the group members interact with one another, so you’re able to fit in more naturally once you become more active in the group.

Introduce Yourself

After taking some time to observe the climate and determining whether this group is a good fit, write a nice introduction to the group. Tell them to visit your LinkedIn profile to learn your background, but also tell them things about yourself that aren’t on your profile.

The more you talk about yourself, the wider range of people you’ll be able to relate to. When you’re trying to boost your LinkedIn profile with more connections, relating to people is the best way to go.

Become Active

Now that you’ve introduced yourself, be sure to reply to any comments welcoming you to the group. From that point on, people are at least familiar with your name and would enjoy having you in discussions. One mistake people often make is not being active in a group, so other members will forget about you.

Activity in LinkedIn groups is the best way to expand your network. The hard part is over—find the group and introducing yourself. Now, be active and participate in the group.

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