If you know how to use LinkedIn effectively, it can be an extremely valuable tool for executives. However, not knowing how to use it properly can also damage your reputation without you even knowing. LinkedIn isn’t difficult to use, but there are some unwritten rules about etiquette that many executives overlook.
If you’re going to spend the time to write your executive profile on your LinkedIn page, you owe it to yourself to be familiar with these unwritten rules executives sometimes violate.
LinkedIn has default messages you can use when you connect with someone. However, personalizing your request connection can be valuable in many ways. You could state how you met the person, just in case it was at a networking event where they met dozens of other people. Or you could simply say you’re impressed with their profile and admire their work. Either way, a personalized request makes a much better impression.
Updating Your Profile
When you need to optimize your LinkedIn profile, you’re likely going to change a lot of different sections of it. What you may not know is all of your connections will see each and every change you make if you don’t adjust your settings before you update. Here’s what to do. Go into the Privacy Controls of your profile and turn off update notifications to spare your connections from dozens of notifications. Turn it back on when you’re done updating it, so your connections will only see the important changes going forward.
Recommendations & Endorsements, Yes or No?
The top resume writing services will tell you not to put too much emphasis on endorsements and recommendations through LinkedIn. However, giving and receiving the proper ones is important. Don’t ask for an endorsement from someone you didn’t work with directly. On the other hand, it’s not appropriate to give an endorsement or recommendation to someone you didn’t work with closely. These should be personalized and well thought out, so make them meaningful.
Make Your Connections Count
Connecting with people who work in the same industry as you can be valuable, especially if you are actively searching for a job. With LinkedIn groups, you don’t have to make a connection request until you get to know them as part of the group. It takes a little time to get to know someone through LinkedIn, but a single quality connection is much more valuable than a dozen connections from people you never met or have any association with at all.
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