If you are in the process of a job search, you no doubt have heard about the importance of having a LinkedIn profile. But it is about more than having the profile.
Your profile can be the difference between landing an interview for a job or getting passed over. That’s why many executives turn to LinkedIn profile development services today to ensure they aren’t making any critical mistakes. Here are some of the most common questions about LinkedIn that we’ve answered to help your job search.
How Do You Use LinkedIn for Job Searching?
In a U.S.News article, about 95% of recruiters use LinkedIn to assist with hiring, which has helped make LinkedIn the largest professional online network. Therefore, it is critical to use relevant keywords and phrases to help make your profile as complete as possible.
Go over the job descriptions you are looking at and make sure they match up with what is in your profile. Connect with other professionals in your industry to learn more about them and any possible opportunities available. LinkedIn groups are also valuable, since they are full of like-minded people, allow you to demonstrate your personal brand to others, and expand your network.
Connections – Quality vs. Quantity
It is important to balance the quality of connections versus the quantity. There are plenty of benefits to having as many connections as possible. Your profile will rank higher in the search results, and your message will be displayed to a larger amount of people, as well.
You may also find someone in your network who works at a company you are interested in, or who knows someone who does. That is the point of LinkedIn… to network. Don’t be afraid to reach out to people. Most are very receptive and generous with their time and information. On the other hand, you don’t want to have connections just to have connections. Sure, you aren’t going to be great friends with everyone, but it’s important to actually get to know connections as well—especially the ones in your industry.
What About a Confidential Job Search on LinkedIn?
LinkedIn has privacy settings that can be adjusted to let people know, or not, you are open to recruiters. If you aren’t sure how to adjust your settings, use the help section on the website. This involves turning off notifications, limiting who can see your connections, viewing other profiles without those people knowing, and more. Many executives search for jobs while still employed, and you can easily keep your search confidential through LinkedIn.
Is a Profile Photo Important?
If you choose not to include a profile photo on yours, a potential employer has no choice but to believe you are trying to hide something.
No executive LinkedIn profile is complete without a professional profile photo. And it’s important to note that LinkedIn is not the platform to put a photo of your family or pets. Keep it simple and professional with a formal headshot for the best results. If you don’t have one, schedule one with a photographer OR have a friend or family member take a photo of you (in work clothes and hopefully good lighting or a nice setting).
LinkedIn is key in your job search today. This is one area you don’t want to let slide. If you have any questions don’t hesitate to reach out to a resume or LinkedIn expert.
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