As a business owner, marketing your business isn’t an option, it’s a must. MAKE time to market and market authentically—be true to your brand and your clients.
If you’re in a place where you have more time than clients, it’s said by many marketing coaches, and I agree, that you should be spending at least 3-4 hour a day doing some kind of marketing-related tasks to increase your visibility and get your brand out there for the world to see.
Block off time in your calendar so that you’re working on marketing your business in some way or form and make it a part of each workday.
You can break it up and do a few hours in the morning and a few in the afternoon if you want. It doesn’t really matter; so long as you’re doing it.
IDEAS: Write articles, put together newsletter content, build your mailing list, work on your website content, put together a free webinar, offer training using Facebook Live, or contribute/post on social media.
Your marketing should be client-centered; not self-centered. Market your business with the intent of building genuine relationships with the people reading your content.
Being perceived as someone who cares about the people they work with is what draws potential clients your way; not making it all about you and how great your company is.
“People don’t care how much you know until they know how much you care.” —Theodore Roosevelt
Investing time in marketing your business and building relationships with potential clients (and existing clients) is very important in building a successful business.
People work with and recommend people they know, like and trust (aka the KLT factor). And that happens over time with consistent exposure and interaction with your target audience.