Benefit from sharing what you know! It’s all about connecting, sharing, and building relationships.
Getting yourself out there and being seen and heard by your target audience is how you reveal your industry expertise and build your credibility as a career expert while building your brand. It also gives you the opportunity to really connect with your ideal clients, giving them a chance to get to know, like, and trust (KLT) you.
People feel more comfortable doing business with people they know and companies they feel they can trust. Building that KLT factor with them, you’re putting yourself in a better position of them reaching out to you when they’re ready to work with a career coach or resume writer.
Content marketing or sharing information with your target audience can be done in different ways. A few of the easiest ways is doing blog posts and writing articles on a regular basis.
Another way is doing video content marketing, which is huge and according to Forbes, VIDEO is projected to claim more than 80% of all web traffic by 2019! So you might want to think about incorporating video into your marketing mix somewhere down the line as well.
So the next thing is what do you write about? I think coming up with topics to write about or “writer’s block syndrome” is what makes many people hesitant starting a blog or writing articles, which is why I’m glad you’re watching my video because I can help you come up with ideas right away!
Just think about the questions you get asked over and over again by job seekers. Those FAQs are topic ideas you can write about! Also, think about the most common problems job seekers come to you with. Those too can be topics you can write about. Here are a few examples of the questions I got all the time when I worked with job seekers:
- How long should my resume be?
- What’s the best way to find a job?
- How far back should my resume go?
- Do you really think a LinkedIn profile will help me?
- What does personal branding mean?
Brainstorm a list of 20-25 topics you can write about, block out some time in your calendar to work on them and start marketing your content as blog posts, career articles, or do a video to share your information. I doesn’t matter which way you do it so long as you’re putting yourself out there in front of your audience.