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How to Make the MOST of Your Marketing Dollars

13 May, 2019

How to Make the MOST of Your Marketing Dollars

If you’re in business to make money, you’re going to have to spend money and market. Unless, you consider your business to be more like a hobby and making money is not a priority.

Marketing (and doing it effectively) is something every business owner, big  or small, needs and MUST do if they want their business to succeed. It’s staying within the monthly budget you set for yourself that can be a challenge, especially if you’re new in business.

Many new businesses owners start out advertising in their local papers (if the option is available), church bulletins, or they’ll opt to create brochures and flyers to get the word out.

It’s common for career coaches and resume writers to advertise or market their services at job fairs, colleges or libraries. Some present workshops on job searching or resume writing as a way to get in front of their target audience.

A lot of business owners will spend their marketing dollars on sponsored links, Google AdWords, or pay-per-click (PPC) services so they pop up when keywords searched and can be quickly found online.

CAUTION: Sponsored links and PPCs are fast ways to reach the top of the list for keyword search results with major search engines. But, it can be VERY costly if you’re not careful—I can attest to that!

There are so many ways to market your business. But the key is to make sure you’re doing it effectively to get the most from your marketing dollars.

3 Cost-Effective Ways to Market Your Business
  • If You Don’t Have a Website, Get One

Having a simple 1-page website is better than having nothing at all. If you have a brochure or flyer, use that content to get the ball rolling. If not, then start creating some kind to post and get it up there. Your objective right now is to get online.

  • Write & Publish Articles

Posting articles is an excellent way for people to find out about your business, and more importantly what you know about what it takes when it comes to job searching.

You’re missing out if publishing articles isn’t part of your marketing plan.

  • Market Authentically & Don’t Come Across as a “Hard Sell”

No one likes to be sold to. Put yourself in the job seeker’s shoes. Focusing on you, how great you are, and pushing your products and services is a turn-off.

Job seekers want (and need) to know they’re more than just “a sale” and your primary focus is on them; not you.

You can have all kinds of certifications, lots of awards, and attended a prestigious college, which are great accomplishments. But for right now, job seekers want to know to find out if you’re someone they can see themselves working with you.

Do they get a sense that you get where they’re coming from and based on what they know about you they feel you’d be a “good fit?”

Building rapport is the first step to building trust and establishing good relationships with people considering to do business with you.

Using marketing strategies that put your target audience (your potential clients) first, sends the message that you care and have a genuine interest in helping them. Your Cost: $0.00

Did you find this article helpful? There’s more where that came from—here’s more!

Connect, attract, and nurture … the cornerstone for creating a thriving business of ideal clients! My many years of experience primed me to build a community of only the highest-level career professionals. LEARN MORE