If you’re in business to make money, you’re going to have to spend money and market. Unless, you consider your business to be more like a hobby and making money is not a priority.
Marketing (and doing it effectively) is something every business owner, big or small, needs and MUST do if they want their business to succeed.
Marketing your business and staying within the monthly budget you set for yourself can be a challenge especially if you’re new in business. Many new businesses owners start out advertising in their local papers (if any are still around in your area), church bulletins, or they’ll opt to create brochures and flyers to get the word out.
It’s common for career coaches and resume writers to advertise or market their services at job fairs, colleges, or libraries and some will present workshops on job searching or resume writing as a way to get in front of their target audience.
CAUTION: Sponsored links and PPCs are fast ways to reach the top of the list for keyword search results with major search engines, but it can be VERY costly if you’re not careful. I can attest to that!
There are so many ways to market your business. The key is to make sure you’re doing it effectively to get the most from your marketing dollars.
3 Cost-Effective Ways to Market Your Business
- If You Don’t Have a Website, Get One
Having a simple 1-page website is better than having nothing at all. If you have a brochure or flyer, use that content to get the ball rolling. If not, then start creating some kind to post and get it up there. Your objective right now is to get online.
- Write & Publish Articles
Posting articles is an excellent way for people to find out about you, your business, and more importantly what you know about what it takes to be successful when it comes to job searching. You’re missing out if publishing articles isn’t part of your marketing plan.
- Market Authentically & Don’t Come Across as a “Hard Sell”
No one likes to be sold to. Put yourself in the job seeker’s shoes. Focusing on you, how great you are, and pushing your products and services is a turn-off. Job seekers want (and need) to know they’re more than just “a sale” and your primary focus is on them; not you.
You can have all kinds of certifications, lots of awards, and attended a prestigious college. DON’T get me wrong! Yes, there are great accomplishments, but what job seekers want to know from the get-go is are you someone they can see themselves working with you because they feel you get where they’re coming from and you’d be a “good fit.”
To bottom line it, building rapport is what you want to do. Using marketing strategies that put the job seeker or your client first sends the message that you care have a genuine interest in helping them. Your Cost: $0.00