For example, thinking that niching would be turning away business opportunities. Not true. It’s a limited belief and based on fear (scarcity mindset).
I speak from experience.
Early on during my resume writing and career coaching days, I felt the same way and it was holding me back in my business.
Unfortunately, it took me more than a few years to realize what I was doing—just settling to work with any client who was willing to pay me.
I finally got tired of people contacting me just to pick my brain, asking me all kinds of questions, and not valuing my time.
Most conversations would end with “thanks for your help; I need to think about it so I’ll get back to you in a few days.” Never happened.
The bulk of clients I ended up working with weren’t ones I enjoyed working with most either.
I really liked working with mid to senior level execs, but most of my clients then were only a few years into their career and really didn’t know where they wanted to go next.
And, I ended up giving away my career coaching.
Worse yet, I found myself taking on more “PITAs” (pain in the a..) clients too.
Before I knew it, I was feeling burned out and thoughts of taking on another client just because I wanted the money made me sick to my stomach.
BUT, that all changed when I found my niche and started focusing on attracting a specific group of people.
I was clear about who I wanted to work with and changed my messaging so I could attract and connect with people who were a good fit. I had a targeted audience.
If you know deep down you’re holding yourself back and you’re ready to step up your game, contact me and let’s chat about it.