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Articles for Career Experts

27 Apr, 2020

Being Certified Doesn’t Guarantee Business Success

Certifications… Are You a Certification Chaser? Attracting more clients goes beyond being certified or having multiple certifications. It’s about being yourself, letting others into your world, knowing who you really want to serve, and making a real connection with your audience. DON’T get me wrong! Becoming certified does show your commitment to your profession and […]

16 Dec, 2019

How to Think Like a Marketer

About being a marketer… Marketing isn’t popular with a lot of business owners because they think it’s all about advertising and sales. Marketing is an action step you take to promote and sell your products and services. But it’s a process, not an event. It involves research, promotion, and distribution along with advertising and sales. […]