Being Certified Doesn’t Guarantee Business Success
Certifications… Are You a Certification Chaser? Attracting more clients goes beyond being certified or having multiple certifications. It’s about being yourself, letting others into your world, knowing who you really want to serve, and making a real connection with your audience. DON’T get me wrong! Becoming certified does show your commitment to your profession and […]
Surviving in Today’s Business Climate
The business climate is challenging now and it’s tough for everyone in more ways than one. Though we can’t control the economy, we can control our perception (and reaction) to it. Every crisis creates opportunity, every struggle offers opportunity to rise to the occasion. It’s more important now to think creatively and adapt quickly to […]
How to Think Like a Marketer
About being a marketer… Marketing isn’t popular with a lot of business owners because they think it’s all about advertising and sales. Marketing is an action step you take to promote and sell your products and services. But it’s a process, not an event. It involves research, promotion, and distribution along with advertising and sales. […]
Business Partnerships Lead to Business Growth
Business Partnerships = Business Growth Opportunities to expand resources, influence, potential, and results are the benefits of good business partnerships. They can be formed between entrepreneurs or a group of individuals and organizations, supporting programs or group initiatives. To be productive, business partners must be compatible in vision, approach and work processes. They must also […]
#1 Way to Choke Your Business
Most of us run our lives on a handful of systems. Between our cell phones, data planners, and email, we’ve organized ourselves, and our time. If you ever doubt the importance of these systems, think about the last time you lost your cell phone—yikes! Yet, as important as these systems are, most don’t take advantage of […]