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Business Building

25 Apr, 2018

Top 3 Mistakes Career Service Businesses Make

The career service industry covers a lot of ground from career coaching in various areas to writing career documents (i.e., resumes, cover letters, etc.), to positioning your clients in the right light on social media via LinkedIn profiles and online networking. Social media also plays a huge role in how people communicate nowadays. So when […]

13 Apr, 2018

How to Think Like a Marketer

Many people say they hate marketing. That’s usually because they think marketing is all about advertising and sales. Marketing is a process, not an event. It involves research, promotion, and distribution along with advertising and sales. Maybe the most important and most overlooked aspect of marketing is having the right marketing attitude or marketing mindset. Think like […]

6 Apr, 2018

In a Saturated Marketplace? 7 Steps to Great Business Ideas

The difference in business ideas can be compared to the difference between mediocre and exceptional and between boredom and passion. Whether you’re coming up with an effective way to streamline the job search process, writing a best-selling headline to attract new clients, or coming up with a product or program that can take your business […]