Top 3 Mistakes Career Service Businesses Make
The career service industry covers a lot of ground from career coaching in various areas to writing career documents (i.e., resumes, cover letters, etc.), to positioning your clients in the right light on social media via LinkedIn profiles and online networking. Social media also plays a huge role in how people communicate nowadays. So when […]
How to Think Like a Marketer
Many people say they hate marketing. That’s usually because they think marketing is all about advertising and sales. Marketing is a process, not an event. It involves research, promotion, and distribution along with advertising and sales. Maybe the most important and most overlooked aspect of marketing is having the right marketing attitude or marketing mindset. Think like […]
In a Saturated Marketplace? 7 Steps to Great Business Ideas
The difference in business ideas can be compared to the difference between mediocre and exceptional and between boredom and passion. Whether you’re coming up with an effective way to streamline the job search process, writing a best-selling headline to attract new clients, or coming up with a product or program that can take your business […]
When You’re the Boss, It’s Easier to…
When you’re your own boss, When you’re your own boss, it’s easy to let things slide or make excuses why you did or didn’t do something because you don’t have anyone to answer to but yourself. As an entrepreneur, your mind seems to always be going, thinking and contemplating ideas about what ways you can […]
Content Marketing | Establish the Know, Like & Trust Factor
Benefit from sharing what you know! It’s all about connecting, sharing, and building relationships. Getting yourself out there and being seen and heard by your target audience is how you reveal your industry expertise and build your credibility as a career expert while building your brand. It also gives you the opportunity to really […]