Many people can’t imagine changing their resume and consequently prepare them as a one-size-fits-all communication vehicle. Resumes for today’s job market are designed to be a personal marketing advertisement that is used to win an interview in head-to-head competition with other highly qualified job candidates. People seem to think their resumes should list all of the important things they’ve done in their career. Unfortunately, prospective employers aren’t really interested in your personal work history the same way you are.
When potential clients call and ask about creating a resume, one of the first questions I ask is, “what is your career goal in terms of your next position?” I tell clients that the best resumes are the ones that you customize for the job you are applying for. In other words, generic resumes are not very effective at getting employers to invite you for a job interview.
Hiring managers are looking for someone who can solve their problems along with understand their company, industry, and competitive environment. It’s a lot more work to thoroughly research a prospective employer than it is to create a generic resume. As a result, somehow the goal of efficiency seems to be more important than the goal of effectiveness.
If you are looking to make a career transition in the next six months, now is a perfect time to start the process of reevaluating your background in terms of creating a more focused resume and restructuring it to be specifically geared towards prospective employers.
Don’t marry your resume – it’s not a marriage that will last in today’s job market!