Is your business today what you aspired it to be when you decided to go into business for yourself? If not, why?
You’re deemed as an expert in your field and have the accolades to prove it, you offer professional career services, and you even offer a customer satisfaction guarantee. So what gives?
Chances are something major and very important is lacking from your business and that’s… how you are marketing and being perceived by potential clients.
It’s not knowing how to get in front of people who can use your services by marketing and promoting your business in an authentic, loving, and giving way. And when I say “loving way,” I’m talking about in a caring and compassionate way. If you’re not doing this, opportunities are being missed and money is being left on the table for another career coach or resume writer who does.
Developing your marketing skills and genuinely reaching out to people in a caring and authentic way is how you can position yourself and your business to attract potential clients while at the same time building trustworthy relationships with them.
Making it all about closing the sale or jamming your services down their throats and coming across as a “hard sell” is what you want to avoid. I don’t know about you, but I don’t like to be “sold to.”
Yes, industry training is a must to be on top of your game, but knowing about who you serve as well as marketing, relationship building, and communicating effectively is equally important to make your business successful.
It’s important to remember that professional development is only one of many pieces of the entrepreneurship puzzle. We live in a very noisy world and your messaging to potential clients need to communicate that you value the working relationship you have with your clients. People want to know they’re more than just a sale to you.
In a nutshell, if the marketing authentically and relationship building pieces are missing from your entrepreneurship puzzle, it’s very likely why the reality of your business now differs from the business you aspired to have when you opened your doors.